Industrial Coatings Products

Soft touch Coatings Promote Product Aesthetics & Longevity

soft feel industrial coatings

Soft touch coatings make characteristically unpleasant surfaces, such as those of many plastics and metals, more appealing to customers. These coatings can be formulated to feel rubbery, velvety, leathery—and nearly anything in between—to positively differentiate products from the competition.

While customers are drawn to soft touch coated products for their aesthetics, Aexcel’s soft touch coatings also provide excellent performance attributes, exhibiting exceptional durability, mar resistance, dust resistance, adhesion, and chemical resistance. Our soft touch coatings deliver these performance attributes at a much thinner film thickness (1.5–2 dry mils) than traditional coatings, resulting in a quicker cure time and reduced work-in-process inventory.

Our soft touch coatings are available in a variety of chemistries, including:

  • Two-component solvent-based soft touch coatings
  • One- and two-component waterborne soft touch coatings
  • Air-dry and force-dry formulations

These soft touch coatings can be formulated to meet your unique application requirements and performance specifications. Our expert formulators will work with you to develop a coating that fits seamlessly into your production line and provides desired product surface effects and performance. Contact us today at 440-974-3800 or fill out an online form and one of our technical representatives will be in touch within the next one to two business days.