Let’s face it: the sustainability movement is here to stay. Over the past few decades, we’ve seen sustainable alternatives to traditional products emerge across nearly every industry, from transportation to cleaning products, and just about everything in between.
Worldwide, infrastructure is constantly expanding to support our growing population. Cities are constantly paving new roads and resurfacing old roads to accommodate increased vehicle traffic.
Without preventative care, asphalt parking lots will begin to crack and show age after a few years, especially when exposed to severe weather, heavy traffic, and overdoses of harsh sunlight. Planned preventative maintenance keeps parking lots looking great and saves money over the long haul by preserving the underlying substrate, thus delaying the costly capital expenditure associated with laying new asphalt.
The United Nations recognizes three pillars of sustainability: economic development, social equity, and environmental protection. One of the major hurdles for implementing sustainable practices are the perceived costs involved. Switching to environmentally positive fuel sources, improved management of toxic emissions, waste management and recycling, and the reduction of water usage typically requires a significant investment.
Sustainability occupies a prominent place in the Mission Statements of many global companies. The successful execution of sustainable practices can clearly demonstrate corporate responsibility, endear customers, save resources, and even enhance profitability. Sustainability initiatives require top-to-bottom commitment to a philosophical change in a company’s business approach. Some of the major obstacles include the inevitable trade-offs that occur as leaders weigh sustainable practices against profit expectations.
Motor vehicle traffic and its accompanying pollution have been a major environmental concern for decades. With approximately 1.2 billion vehicles in operation today and more on the way, Earth’s atmosphere continues to absorb massive amounts of harmful emissions from a billion internal combustion engines on a daily basis.
As companies embrace sustainability and environmental friendliness, they frequently look for solutions developed by their competitors and organizations outside their industry facing similar challenges.
Emissions from conventional solvent-based traffic paints used for striping roads and parking lots are hazardous to our health and the environment. These paints give off high levels of volatile organic compound (VOC) emissions, a known contributor to ozone and public health hazard.
Commitment to sustainability begins at the top. Without an unwavering commitment from management, environmental projects are usually left undone. Since profitability is the main metric by which leaders are measured, employees are often directed to focus only on revenue generating tasks.
Sustainability Needs a Leader
Over the past decade, nearly every major company has made a clear commitment to sustainability and eco-friendliness. Some are driven by consumer perception and economic benefit while other initiatives stem from a sincere, management-driven desire to preserve the environment for future generations. Sustainability is now included in most Mission Statements.