Manufacturers have learned to create a sense of high-quality—and even luxury—in their products by adding a soft-feel coating to plastic, metal, and other surfaces. These coatings can be formulated to feel rubbery, velvety, leathery, and nearly anything in-between, to differentiate products from the competition.
At Aexcel, we know the manufactured products that benefit from soft-feel coatings. The right coating can have a substantial impact on a consumer’s perception of a product. The luxurious finish soft-feel coatings provide could help your product line stand out from competitors.
Manufacturers apply soft touch coatings to turn plastic and metal substrates into softer, yet more durable and appealing surfaces for smartphones and electronics, automotive interiors, appliances, and toys. Soft touch coated products can be seen virtually everywhere. Soft-feel coatings by Aexcel impart the look and feel of leather, satin, or other lush materials over plastic, metal, and other hard surfaces. Besides creating a texture that is easier to grip, soft touch coatings can add a sense of luxury to automobile or airplane interiors, a more elegant feel to appliance handles or handheld devices, and soften the edges of plastic toys.
The application of industrial coatings requires several steps to ensure the end product meets specifications. One of the essential first steps is priming. Unlike consumer grade primers that may often be skipped before a DIY painting project, an industrial primer should never be omitted if you want to maximize the overall quality and feel of your project.
Past articles on this site have discussed custom industrial coatings and their advantages over off-the-shelf or standard coatings. In these articles, we have addressed some of the numerous operational and customer benefits experienced when using customized industrial coatings. The discussion has touched on the idea of Return on Investment (ROI). It is understood that the premium price for custom products must be offset by identifiable cost savings, as well as superior product, operational or in-use performance.
Companies can only be as effective as their supply chain. An industrial coatings supplier that is inflexible in meeting your evolving specifications may compromise the desired appearance and quality of your products. Similarly, variable delivery lead times can frustrate your scheduling, or result in operational delays or even out-of-stock situations that can damage your company’s performance and reputation.