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Sustainability occupies a prominent place in the Mission Statements of many global companies. The successful execution of sustainable practices can clearly demonstrate corporate responsibility, endear customers, save resources, and even enhance profitability. Sustainability initiatives require top-to-bottom commitment to a philosophical change in a company’s business approach. Some of the major obstacles include the inevitable trade-offs that occur as leaders weigh sustainable practices against profit expectations.

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Soybeans have long been featured as the most versatile agricultural product in the world. While most soybean production ends up as components for animal feeds, a notable and growing percentage of the product can be found on retailer shelves in an amazing variety of products or in industrial applications that most would never have imagined.

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As the need for global sustainability becomes increasingly recognized, politicians, company leaders, community groups, and individuals are proudly announcing their commitment to protect the planet for future generations. This is particularly true as more organizations realize the economic and marketing benefits of using and producing sustainable products and energy sources. The trend has taken on considerable momentum.

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Emissions from conventional solvent-based traffic paints used for striping roads and parking lots are hazardous to our health and the environment. These paints give off high levels of volatile organic compound (VOC) emissions, a known contributor to ozone and public health hazard.

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Commitment to sustainability begins at the top. Without an unwavering commitment from management, environmental projects are usually left undone. Since profitability is the main metric by which leaders are measured, employees are often directed to focus only on revenue generating tasks.

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Sealcoating as a Sustainable Preventative Maintenance Practice

 

One of the overarching goals of sustainability movements worldwide is to reduce greenhouse gas (GHG) emissions to combat global warming and climate change. At first blush, you may not think the way your organization maintains its parking lots affects GHG emissions. However, a closer look into the GHG emissions associated with paving new parking lots makes a strong case for preserving existing pavement with regularly scheduled sealcoating and crack filling maintenance. While the most common sealcoat product has been widely criticized, innovators in the marketplace have created eco-friendly, bio-based alternatives to incumbent products.

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Calling all operations managers in fleet maintenance, janitorial services and food services

 

While volumes of support for expanding sustainability initiatives come from environmental studies and thought leaders, arguably the most critical factor in the continued adoption of sustainability is the development of sustainable products that function as well or better than incumbent products. In the U.S. alone, the biobased economy was estimated to add $369 billion in 2013.

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The quick answer to this question is that neither asphalt nor concrete is sustainable. However, there has been some progress by the paving industry to reduce some of the negative environmental impacts caused by these products. Efforts involve reusing and recycling existing materials and creating products from renewable materials that minimize new infrastructure’s impact on our air and water supplies.

 

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We are pleased to announce that BioStripe ^® has been nominated for a Katerva Award—the “Nobel Prize of Sustainability”—for its innovative soybean-based traffic marking paint that utilizes renewable resources to deliver premium performance. Founded in 2010, Katerva seeks out disruptive sustainability innovations with the potential for immediate, scalable impact in the next 10 years.

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